WHY SHOULD YOU USE THIS FLOW?

→ It respects the customer’s right to privacy: Allowing customers to opt out of marketing messages shows that the merchant respects their right to privacy and allows them to control the information they receive.
→ It can improve the customer experience: Customers may not want to receive marketing messages or may have signed up for a marketing list by mistake. Giving them the ability to opt out allows them to stop receiving these messages, which can improve their overall experience with the merchant.
→ It can help to maintain trust in the company: Giving customers the option to opt out of marketing messages can help to maintain trust in the company, as it demonstrates that the merchant values the customer’s preferences and respects their privacy.
→ It is a legal requirement in many countries: In many countries, it is a legal requirement to give customers the option to opt out of marketing communications. Failure to do so can result in fines and other penalties.

HOW DOES THIS FLOW WORK

When a customer clicks an opt-out link or opt-out button in Zoko, this flow gets triggered. 

After reconfirming that the customer wants to opt out, a default tag OPT_OUT gets added to the customer’s profile. This tag can then be used to identify and exclude customers who have opted out of marketing communications from you. Useful when setting up marketing flows or sending broadcasts.

Customers tagged OPT_OUT are automatically excluded from broadcasts sent from Zoko and also from marketing playbooks.‍