WHY SHOULD YOU USE THIS FLOW?

→ It builds trust: By sending order cancelled messages, ecommerce merchants can demonstrate that they are reliable and trustworthy, which can help to build customer loyalty.

→ It can help to reduce customer service inquiries: Order cancelled messages can provide customers with all of the information they need about the status of their order, which can help to reduce the number of customer service inquiries the merchant receives.

→ It can help to improve the customer experience: Order cancelled messages can help to make the purchasing process more convenient for customers, which can improve their overall experience with the merchant.

→ It can help to manage customer expectations: Order cancelled messages can help to manage customer expectations by letting them know that their order has been cancelled and what their options are. This can help to prevent disappointment and improve the overall customer experience.

It helps to reduce confusion: Order cancelled messages can help to clarify any confusion the customer may have about the status of their order, such as why it was cancelled and what their options are. While most brands simply let the customer go, the best brands use this as a chance to leave a positive impression and perhaps win some customers over.

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HOW DOES THIS FLOW WORK

The order cancellation flow sends a cancellation message to the customer immediately after the shipment status is changed to Cancelled on the Shopify admin backend.

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